Affiliate Disclosure
This page explains how this website is paid for, what that means for the reviews you read here, and what it does not mean. Disclosing the funding model is required by Australian Consumer Law, by the consumer-protection rules in most other jurisdictions our readers come from, and by every editorial standard worth taking seriously. The summary, before the detail: this site earns affiliate commissions when readers register at operators we have linked to. The commission does not change the price you pay (there is no price — deposits, bonuses and terms are exactly the same as they would be if you went to the operator directly), and it does not change the rating an operator receives.
1. How this site is paid
The site is free to read. There is no subscription, no paywall, no “premium” tier. Costs — hosting, design, the time spent producing reviews and updating them, the real money used to test signup and withdrawal flows — are funded by affiliate commissions paid by the casinos we link to.
The mechanism is straightforward. When you click an outbound link from a review on this site to the casino reviewed, the link routes through an affiliate network or directly through the operator’s tracking layer. A short identifier is recorded against the click. If you choose to register at the operator and meet the conditions of the affiliate agreement (typically: complete identity verification, make a qualifying first deposit, place a minimum amount of wager), the operator pays a commission to this site under the terms of that agreement.
Two payment models are common in the industry, and this site uses both depending on the agreement with the operator:
- CPA (Cost Per Acquisition). A fixed amount — commonly between A$80 and A$300 — paid once for each qualifying new player. Predictable on both sides.
- Revenue share. A percentage — typically 25% to 45% — of the operator’s net revenue from the players referred. Higher upside if a player stays active long-term, but also drops to nothing if the player has no net loss.
A specific agreement may use one model or the other, or a hybrid. The choice of model has no influence on which operators are reviewed, on the order they appear in any list, or on the rating they receive.
2. What it costs you
Nothing. Not a cent. The bonus you see, the deposit options, the wagering requirements, the withdrawal limits and the customer support are exactly the same whether you arrive at the operator through a link on this site or by typing the operator’s URL directly into your browser. The commission is paid by the operator out of its marketing budget; it is not added to your account and not deducted from any winnings. The only practical difference between the two routes is invisible: the operator knows the click came from this site and pays the commission on that basis. From your side, the experience is identical.
3. Why this is allowed to be neutral
Reasonably, the question that follows is: how can a site that gets paid by casinos give you an honest opinion of those casinos? The answer is partly about how the rating system is structured and partly about what is the long-term commercial logic of the work.
On the rating side, every operator that gets a full review on this site is scored against the same eight-criterion framework, with the same weights, regardless of whether a partnership exists. The framework, the weights and the formula are documented on the How We Rate page. The framework is applied by people who do not negotiate the partnership agreements. There is no separate process for partner operators and non-partner operators — ratings are produced from the same testing notes and the same scoring rubric.
On the commercial side, the long-term value of this site to readers depends entirely on the reviews being usable. If readers cannot rely on the ratings, traffic falls, fewer people click outbound links, fewer registrations happen, and the site earns less. A short-term temptation to inflate a particular operator’s score in exchange for a higher commission rate would, within months, kill the underlying audience the commissions depend on. The incentives, in other words, point in the same direction as the editorial principles.
4. What “not influencing the review” means in practice
It means the items below. They are not aspirations; they are the things we will not do, and have not done.
- An operator cannot pay for a higher rating. The framework on the How We Rate page produces the same number for the same set of testing facts, every time.
- An operator cannot pay to remove a low rating. Reviews are not deleted in response to commercial pressure. If a rating changes, it is because the underlying facts have changed and a new round of testing has produced a different number; the change history is reflected in the “last updated” date on the review.
- An operator cannot pay to be listed first in any comparative page. List orders follow the framework score, not the partnership status.
- An operator cannot pay to remove a competing operator. Other operators are reviewed on their merits regardless of whether one of them has a commercial relationship with this site.
- An operator cannot pay to exclude problems. Cons identified during testing — slow withdrawals, restrictive bonus terms, a support team that closes early on weekends — are written up regardless of the partnership status of the operator. Sanitised reviews are useless to readers.
If an operator approaches with a request that would breach any of those points, the response is to decline the request and, if necessary, to end the partnership. Operators that put pressure on rating decisions tend to be operators that have something to hide; ending those partnerships is a signal in itself.
5. Recognising affiliate links
Affiliate links on this site usually appear as call-to-action buttons next to operator names: “Visit casino”, “Claim bonus”, “Sign up” and similar. They route through tracking infrastructure before delivering you to the operator’s landing page; the URL bar in your browser may briefly show an intermediate domain, then the destination URL. Tracking parameters in the destination URL — ?btag=..., ?affid=..., ?clickid=... — are the technical signature of the affiliate model.
You can always reach an operator directly by typing its URL into your browser. Doing so simply means no commission is recorded; it does not produce a different bonus, a different deposit menu, or a different account experience.
6. Compliance with disclosure rules
This page is the formal disclosure required by:
- The Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010), which prohibits misleading or deceptive conduct in commercial communications and, in particular, requires that paid endorsements be disclosed.
- The FTC Endorsement Guides (16 CFR Part 255) for visitors from the United States, which require “clear and conspicuous” disclosure of material connections between an endorser and the brand being endorsed.
- The Unfair Commercial Practices Directive (2005/29/EC) for visitors from the European Economic Area, and equivalent rules in the United Kingdom under the Digital Markets, Competition and Consumers Act 2024 framework, which require disclosure of paid promotional content.
The intention behind all of these is the same: a reader should be able to see, before clicking through, that this site has a financial interest in the operator at the other end of the link. That is what the disclosure on this page accomplishes, supplemented by the link to this page from the footer of every page on the site.
7. Commitments to readers
Six commitments, in plain language:
- Every page is dated, and the date reflects the most recent substantive update, not a cosmetic refresh.
- The eight-criterion rating framework on the How We Rate page is applied identically to every operator that receives a full review.
- Reviews are updated when an operator’s terms materially change (bonus structure, payment methods, ownership, licence status), not on a fixed marketing schedule.
- Where an operator has issues, those issues are written up plainly — including for operators we have a commercial relationship with.
- Promotional or sponsored content, where it appears, is labelled as such and separated visually from editorial content. There is no “blurred” advertorial format on this site.
- The Contact page describes how to flag a factual issue with any review. Corrections are reflected in the next refresh.
For the broader procedural framework around how content is produced, fact-checked and updated, see the Editorial Policy. For the rating mechanics, see the How We Rate page. For the underlying testing process that produces the inputs to a rating, see the How We Test page.