The history of the white shirt begins a thousand years ago in medieval Europe. What was once a practical undergarment became the source of scandal and a symbol of wealth, masculinity and power. Discover its journey here and meet its most famous fans.
Inspired by the famous Jermyn Street in London – a rich haven of shirtmaking since the mid 1600’s – we acknowledge the craftsmanship and traditional techniques in creating a shirt of the highest quality. Today, the British heritage style of Jermyn Street still continues.